Monday, 12 October 2015


The brief my group and my decided to choose was ‘Making it inclusive’.

My group name:

Mixed Grill

My team members are:

Chris
Abdul
Delaney
Hammad

The reason why we decided to pick this brief:
(The quote below is from me and the rest of the group)

“There were a few reasons why our group decided to choose this brief. The main
reason was the difference we see between us and the younger generation.
Making has been lost as a pastime with the emergence of technologies such as
iPods, tablets, smartphones and other hand held devices. In our experience
children no longer play with toys such as Lego and we feel this will have an effect
on the future of the making industry. Another reason for our decision was the statistics for individuals from BME backgrounds that partake in community maker groups and clubs.  This resonates with us because each member of our group falls within the category of black and minority ethnic. The judging criteria also influenced our decision as each members' skills and interests fall into one or more of the judging areas.”

How we are going to start our initial research:
(The quote below is from me and the rest of the group)

“We have decided to approach this brief as a problem solving activity, we have
highlighted all the elements we consider to be problems within the brief and
researched to build our knowledge on these issues.”

Staying connected as a group

As a group we decided to make a Google drive account in which we can put things on which we can all discuss and see such as research and have a whatsapp group for the same reasons and to be connected as a group so if we ever had an idea or wanted to discuss a problem we could on there.

The brief

When reading this brief together several times, we decided that it would be best to highlight/underline any important parts of this brief so that we know what the important areas of the brief are so we can focus are research towards the right direction.

(IMAGE OF HIGH LIGHTED BRIEF)


After reading the brief several times we wanted to know why many people did not study anything in design in general. This could be from many reasons such as we all know doing something in design is not a secure job because you could have loads of clients in a set period of time but then you can have no clients for a set period of time also. Other reasons could be your forced to do more jobs, misconception of potential earning and people I general no thinking they are creative. Also another big factor is that as me and my group are all from BME backgrounds we knew doing something like design would not always be what are parents would want to hear. This could be because of bragging rights; more responsibility to progress the family and being told from a young child to make money in a particular way from either being a doctor, engineer or a lawyer and so on. This gives the younger BME generation no role models that could lead them towards the design industry.

Since me and my group decided to focus on BME I decided to interview 10 of my friends who were in BME backgrounds also and who were studying different subjects in different universities to get an idea of what might of pushed them away from the idea of getting in to a creative arts subject.

INTERVIEW

1) What would you say pushed you away from getting in to a creative arts subject?

The answers we got for this were:

I never knew design was a serious subject. (1)

Earning money and being successful in design is very hard and it is too risky for me to do and want to do as a future career. (4)

My parents would never let me do something design related. (5)


As you can see above the answers for the interview, which came up, were also things me and my group expected to hear from the interviews. After looking at the results and seeing such a high number in their parents not wanting them do something design related. I decided to interview 15 different parents from BME backgrounds, which basically focused on how they felt on what their child did when they grew up and studied to get a better insight on their thoughts and were they were coming from.
(Since me and my group members are all from BME backgrounds we decided to ask different parents we knew as well.)

INTERVIEW

1)   What job would you like your child to have when they are older?
2)   How would you feel if your child decided to go in to something design related?

From the 13 people I had asked

Answer for number 1:

2 said in Finance
3 said in Law
4 said being a Doctor
1 said Property
2 said as an engineer
1 said something in computing

Answer for number 2:

Since I interviewed people one on one these were the answers I got summarised up.

13 people said something very similar to this:

To be honest we wouldn’t be happy because we know it is very hard to be successful in, and we want our children to have no problems when they grow up.

2 people said something very similar to this:

Not everyone can be creative.

(I feel that everyone can be creative if they put their mind to it and enjoy what hey are trying to make)

We decided to take a break on the BME idea now because we felt that we hit a wall and we had to explore other ideas to and come back to it.

Ideas/inspiration from something I watched from the Big Bang Theory

Whilst researching I took a break and watched an episode of big bang theory and that is why there are two clips from the 'Big Bang Theory' below' on this blog.The reasoning behind this is because when I was watching an episode of Big Bang theory I stumbled upon a part in the episode which I feel relates to what we are doing which is trying to get more BME people involved in designing and being more creative. In this episode it is trying to do the same thing but in a different context which is them trying to get more females to be scientists. As you can see from the two clips below what they decided to do is go talk to the younger generation, which are still in school and talk to them. What they then realise is that the children find it boring until the actual female scientists start talking to the actual children in the class. This gives the girls in the class a more realistic view that, 'YES', female scientists do exist.



Although watching this video could just tell us that we should get more BME creatives to talk to to BME children in schools about the creative industry, me and my group felt as if the idea was to simple but was a good idea to look at.
Idea 3

Hacking idea

We then looked at a second idea we had which was forcing creativity. The reason why we decided to go to our second idea is because we all felt like we needed a break from our first idea just to clear or minds from it and see if we can come up with anything without having to force it out. Our third idea came from the idea that the younger generation spend to much time on their phones. The reason me and my group came up with the idea of forced creativity as an idea is that we felt that people spend too much time on their phone in today’s day rather than spending time doing other things such as building or drawing things by hand and being creative. For example in todays day when we look at the younger generation we always see them either on a phone or on a tablet or PlayStation so basically always on a screen.  This makes me think of the times when my friends and me were growing up where we use to play LEGO and build different things but I don’t feel like I see that anymore in todays day when looking at the younger generation.
When looking at an article on the 'Daily Mail' I find out that:
“Average person now spends more time on their phone and laptop than SLEEPING, study claims”

“Four in 10 smartphone users check their phone in the night if it wakes them”

“People spend an average of 8 hours 21 minutes sleeping a day – but spend an average of 8 hours 41 minutes on media devices.”

“And it's not just adults who are at risk. A recent focus group of almost 500 students aged 13-15 held by Dr Ramlakhan showed cause for concern as an alarming number complained of sleep problems and feeling exhausted. Of those who complained, almost 80 per cent were using electronic devices in bed.”

Image below is from: (http://www.dailymail.co.uk/health/article-2989952/How-technology-taking-lives-spend-time-phones-laptops-SLEEPING.html")


 So then the idea of hacking peoples phones came in to play so they would have to create something for their phones to work again. So we decided to do a bit of research in to hacktivisim.

A hacktivist uses the same tools and techniques as a hacker, but does so in order to disrupt services and bring attention to a political or social cause. For example, one might leave a highly visible message on the home page of a Web site that gets a lot of traffic or which embodies a point-of-view that is being opposed. Or one might launch a denial-of-service attack to disrupt traffic to a particular site.

The two quotes below are from:
(http://www.computerweekly.com/opinion/Hacktivism-Good-or-Evil)

"Whether hacking is worse than a physical assault, such as sending large numbers of useless facsimiles or holding a mass protest outside the buildings of the Church of Scientology, depends on your point of view. Is it worse? At first sight it might seem so, since those protesting electronically invariably do so anonymously."  

"However, some of those protesting physically do so wearing hoods or masks. Of course, like many protests, innocent bystanders can be hurt. During the campaign against Scientology, a secondary school in the Dutch municipality of Deventer and a 59-year-old man from Stockton, California were incorrectly included as targets."

You may not be able to force creativity but you can certainly invite it

When it comes to creativity, just like the other muscles in your body, your brain is a muscle that needs to be worked too.

Hacktivism is the act of hacking, or breaking into a computer system, for a politically or socially motivated purpose. The individual who performs an act of hacktivism is said to be a hacktivist.

After thinking about the idea of actually hacking peoples phones came to play we knew it would not be possible to do but was just an idea so we thought of other ideas which could get them of their phones instead by creating something/ doing some lateral thinking. This then made us think of what the younger generation really want which is wifi to connect their phones/tablets or laptops to get a better connection and surf the web and so on. What we then realised is that when we normally go to a place where there is wifi we can connect to, it tells us that If we want to connect to the wifi we have to put our email in it and fill out a form of some sort to connect to it, and what normally happens is people fill out the form even though they may not want to but they still do just to connect to the wifi. This is when we then thought of what, if we had an area in which people had to connect to the wifi by creating something and being creative which is basically a form of forced creativity. We then thought of many places we could have this concept done such as in:
-Libraries 
-Coffee shops 
-Shopping centres
-common rooms 
-Waiting areas
-Airports 
-GP
-Job centres
Since we wanted to target the younger generation for this idea what we decided to do was think of different things in which people will have to make to get the code for the wifi.
What we found hard for this part of the idea is that we didn't know what people would have to exactly create but we still had a couple ideas such as people would come in lets say for example a coffee shop and design the next friday coffee cup and the winner with the best design gets his actual coffee cup designed, but this is just an example.

GETTING BME PEOPLE TO MAKER SPACES IDEA

An event showcasing the diversity of the UK through crafts, held in specific locations which have a high BME population. The main focus of the even would be on collaboration and bringing existing makers to join the community maker groups and also present an opportunity to earn an income.The idea of them earning a income by selling the things they made would be more lucrative to the BME groups and would then attract a higher number of them to them maker workshops/spaces.

 Are target market for this idea are people who are finished at university and are unemployed.

Research in to maker spaces:

What is a maker space:
Quote below from:
(https://en.wikipedia.org/wiki/Hackerspace)

“A hacker space/maker space/hacklab is a community-operated workspace where people with common interests, often in computers, machining, technology, science, digital art or electronic art, can meet, socialize and collaborate.”
Different examples of maker spaces:





As we know form the brief there is only 3% of BMe people who take part in community maker groups. Now this does not mean that BME people don't make because since me and my group are all from BME backgrounds we know that generally most of the people in our family do actually make. This could be from either sewing, cooking, wood work, metal work and so much more.

Maker Spaces in the UK
All the screenshots below are from:
(http://www.nesta.org.uk/blog/top-findings-open-dataset-uk-makerspaces)









I decided to also create some questions in which we can ask different maker places.

1) Do you get a lot of black and minority ethnic group people, which come to your maker space?

2) What facility/machine would you say gets used the most by people when they come in?

3) In terms of advertising your maker space, what type of advertising do you feel has grabbed the biggest audience?

4) Are the people who come to your maker space, existing makers and know exactly what they’re doing when they are there?

5) How do you make your members feel connected to each other?

6) My last question is, could you make something in your maker space and then sell it with your help?
The reason why I decided to ask these questions was to get a better understanding of what gets used the most in a maker space.

I did try get in contact with various places but it was hard to so Abdul decided to send an email to South london Maker space with similar questions.



The main parts of there email back which we found useful were:

"The general thought is that those with privilege tend to feel more confident about going in to a place."

"We have 100 members, roughly about 5 of them would be from a BME ethnic background."

"If you have an all white male group of founders they will promote the space to people in their networks."

"Those who are in a minority group or are not privileged in one or more characteristics may not feel as comfortable to just enter a space,especially one which is made up of a very different crowd to themselves."

We then decided to give out a questionnaire with these questions:

Questionnaire

1) What gender are you?
(Please circle your answer)

Male                Female

2) What borrow do you live in?
(Please fill in the space below)




3) Please write down your ethnic background in the space below?



4) Do you make things in your spare time?
(Please circle your answer)

Yes                  No

5) Do you get involved in maker groups?
(Please circle your answer)

Yes                  No
6) If No why not?
(Please write your answer in the space below)


7) What would make you want to go to a maker space?
(Please write your answer in the
space below)




8) If you are not interested in making would you still attend this to learn how to make things?


 I decided to hand this questionnaire out to people and we also put it up on a survey website where people answered which resulted in us getting 36 questionnaires filled out who were aged 21 and over who are existing makers from a BME background, seven questions in order to find out if they attend maker spaces and if not, why not. Also I wanted to find out why people from a BME background have not been to a maker space in order to find out why only 3% of those who take part in community maker spaces are from black and minority ethnic backgrounds.

36 people in total these questions and the ANSWERS were:

Greenwich 3

Peckham

Lambert 3

Chelsea

Peckham 2

Croydon 2

Camden 2

Bromley 2

Lewisham 8

Southwark 3
Tower hamlets 4

Redbridge 3

Bromley

Newham

Ethnic
background

French

Indian

Chinese

German

English

Arab 2

Iranian 4

Bangladesh 5

Walsh 2

Assyrian

British 3

Romania 2

Spanish

Polish

Pakistani 3

Jamaican 4

African 3

Do you get involved in maker spaces?
Yes 5
No 31
“Approximately 9 out of 10 people said they don’t get involved in maker spaces.”

Do you make things in your spare time?
Yes 27
No 9

“3 in 4 people said they make in their spare time”

“2 in 3 people said they don’t know about maker spaces and didn’t really know they existed”.

Looking at question 6:

 -One of the reasons why BME groups don’t attend maker groups
are due to the language barriers that they have to face which makes it very uncomfortable for them and difficult to communicate their ideas to other people and work with different people in a team.

-Second reason was people did not know they existed and
where they were, which is a result of poor advertising and education about maker groups.  In my opinion they

-Third reason is because people wouldn’t go to a far location this could be due to them having to pay a higher transport cost which can hinder people from attending maker groups and if they were more accessible and there were more of them in BME concentrated areas then it would increase the amount of ethnic groups attending
these places.
-Due to the high unemployment rates among BME groups they’re usually higher amount of poverty within these groups therefore more of them are seeking to earn money. If maker groups provided a method of earning a income by selling the things they made it would be more lucrative to the BME groups and would then attract a higher number of them to the maker workshop.
After doing some research we realised that our main idea was to basically hold an event which can people can go to and basically have an experience of what a maker space would feel like and get information on maker spaces and also be able to sell the things they make their and then. Due to the high unemployment rates among BME groups they’re usually higher amount of poverty within these groups therefore more of them are seeking to earn money.That is why we also decided to target unemployed BME makers since:

That is why If we created a platform where these these people would be able to sell their stuff maker groups for them to earn an income by selling the things they made it would be more lucrative to the BME groups and would then attract a higher number of them to the maker workshop. From our survey we realised that most of the ethnic people who answered the survey lived in Lewisham, Tower hamlets, Hackney and Brixton.

 The reason we are doing markets is because we know that existing unemployed bme makers will be going there and that is the target audience were trying to grab so thats why we are doing it.

These are the markets we are planning to do it in:





We also decided to target unemployed BME makers since there is such a high unemployment rate for BME people.

There is a:

50% rise in long-term unemployment for young ethnic minority people in UK
There are now 41,000 16- to 24-year-olds from black, asian and minority ethnic [BAME] communities who are long-term unemployed – a 49% rise from 2010, according to an analysis of official figures by the House of Commons Library.

At the same time, there was a fall of 1% in overall long-term youth unemployment and a 2% fall among young white people.

As we know from the brief just 3% of those who take part in community maker groups are from black and minority ethnic backgrounds, compared with 13% of the population as a whole.

How to advertise to BME people:


 “It also highlights concerns that many mainstream companies are not using an increasingly dynamic ethnic media to target BME groups despite research showing ethnic audiences would be 60 per cent more likely to buy a product or service if it were advertised in their media.”

“At 7.8 million people, the BME population in England and Wales is larger than the total populations of Scotland and Northern Ireland combined.”

“Ethnic minorities tend to be younger and more urban than their white counterparts and are much more likely to be early adopters.”

“This is at a time when the UK’s minority ethnic population has grown to more than eight million”

http://www.exodusmediasales.co.uk/index_htm_files/Why%20advertise%20-IPA%20April%202014.pdf

 “Asians have the highest rates of internet use, broadband penetration and PC usage in the UK”

BME CAMPAIGN research

These are some of the bme cmpaigns that we looked in to.







As you can see from looking at the images above, most of them look very simple.

It was now time for us to create our brand properly so we tried to come up brand values:

OUR BRAND VALUES WERE:



KNACK/ MINGLE/ CA HOOT

When coming up with our logo we decided to think of a word which related to our brand values and what we were actually trying to do.






We then realised that the best word to go for was 'Ko Kuu' as it also meant Together in english. Which is what we were all about. Bringing people together and working together.

Tone of voice

What we wanted our tone of voice to be was very friendly and welcoming.






Slogon



You have a space in this Maker Space

Be Included

You can also be part of this space

Come together 

Get involved

Join in

You’re not alone

You are welcome

Everyone’s accepted here

You’re invited

Including everyone

Including you 

We decided that out of all these slogans we wanted to pick ‘including you’ because we felt many people did not get involved
PLATFORM

The platform which is going be either the app or website is to connect and inform different makers and bring them to different maker spaces.The tabs could include a home page, gallery (where everyone look at different peoples creations that they have made), a connect tab (where people can message each other and maybe even message them to get instructions on how to create something

VISUALS

Because we knew that some people from questionnaire said language barrier we knew wanted to make this as very easily understandable with a simple yet aesthetically pleasing design.

So me and my group decided to look in to flat animation because we knew it was very easily understandable and also could look very fun and friendly which was what we are trying to be anyway.

As you can see below Flat animations screenshots below that are from YouTube. They use a very fun and simplistic feel, which in result are very easily understandable. The only thing that me and my group are worried about is if it might look a bit to childish. But that is why we have to experiment.







Doing our own emojis which have ethnic backgrounds that we could use.






BAG TO APRON IDEA

We then had an of where we can add an extra element to our campaign. This was that when the existing makers come to the event they will be given a bag that they can keep which will help promote our brand but not only that it will turn in to an apron so once the existing makers get the apron an go to a maker space they would already have a free apron also which they can then wear and use.



We also decided to come up with the idea of the bags making conversations with each other so it helped promote our friendly tone of voice and we felt it was also a unique way we can capture different people.





After working on different things we could say we decided to keep these specific quotes.



We then tested them on different bags.







And we realised that from all of them we really liked the 2 below due to the fact that colour of the speech bubbles above were to feminine so we decided to make it a bit more red.




The a3s we had ready for our first crit







AFTER OUR CRIT

After having our Critique we knew that our visuals and whole aesthetic had to be changed in order to grab the target audience we wanted because the last one just seemed to be to plain and simple and we felt that it wasn't really targeting the target audience we wanted it to target.

Then we came across the idea of drawing on top of images. The reason for this was because we felt the drawing on top could be a shadow of the person missing and we felt that we could create a great aesthetic appeal out of this.

Below are some examples of images with drawing on top of them:













After looking at these images we realised we could add drawing on top of images ourselves of people making to show the shadow of someone missing. Showing that the drawing of the person could be you there making and helping. That is why we then started looking for images of people making which we could put the drawing/ shadow on top of to create this effect. We then all put the images we found on our share drive and here are a few examples of them. From the images below not all of them are going to be used because some of them may be to zoomed in which meant it would be hard to put our drawn people inside the photograph.









This is our first attempt in to just trying to put lines on someone to see what it would look like.


The rest of the images are with our with our main designer

We decided to change are idea after we talked to Isil because she said are idea was not really that special. So what we decided to do was take a break and look at what the biggest problem is in the world today with a high effect on BME people also. So we decided to look at problems that affected the BME population in the UK and a prominent issue we found was diabetes.

THE IDEA WE HAD

We decided to target unemployed females over the age of 25 plus from black minority and ethnic backgrounds. We realised from our research that these particular groups of people do not get involved in community maker groups because they feel that they don't belong there. To overcome this we had an insight to get these people involved it would have to benefit people or people around them. So we decided to look at problems that affected the BME population in the UK and a prominent issue we found was diabetes. We felt that our target group had skills that could benefit the diabetic community and also benefit themselves through gaining experience, which could be used to attain a career. Our idea revolves around a lunch service that we provided by these BME participants through community maker kitchens.The people that are employed are unemployed females from the job centre that can cook. This is due to the high unemployment BME female population. This The dishes that are going be made are authentic cultural cuisine, that diabetics usually can't eat.The meals would be adapted to reduce the problem ingredients for diabetics this will be a paid service and the profits will go back to the maker space and the people. The people that are employed are unemployed females from the job centre that can cook.

Diabetes statistics

Quote below is from:

https://www.diabetes.org.uk/About_us/What-we-say/Statistics/

“Diabetes is the fastest growing health threat of our times and an urgent public health issue. Since
1996, the number of people living with diabetes has more than doubled. If nothing changes, it is estimated that over five million people in the UK will have diabetes.”

Quote below is from:
https://www.diabetes.org.uk/Documents/Position%20statements/Facts%20and%20stats%20June%202015.pdf

“It is estimated that
more than one in 16 people in the UK has diabetes (diagnosed or undiagnosed). There are 3.9 million people living with diabetes in the UK.”

“There are 3.9 million
people living with diabetes in the UK.”
 “It is estimated that
179 million people have undiagnosed Type 2 diabetes.”

“Diabetes affects
people in both urban and rural settings worldwide, with 64% of cases in urban areas and 36% in rural”

“It is estimated that
there are around 590,000 people in the UK who have diabetes but have not been diagnosed”

http://www.diabetes.co.uk/type1-diabetes.html
Quotes below are form the link below

Type 1 diabetes is an autoimmune disease that causes the insulin producing beta cells in the pancreas to be destroyed, preventing the body from being able to produce enough insulin to adequately regulate blood glucose levels.
Type 2 diabetes was formerly known as non-insulin-dependent or adult-onset diabetes due to its occurrence mainly in people over 40
Quote below is from:

http://www.huffingtonpost.co.uk/2012/12/07/bme-women-runnymede-trust-jobs_n_2256589.html

HUFFINGTON POST

“The report found the situation had not improved since the 1980s for black women and
was worsening for pakistani and Bangladeshi women. "With 17.7% of Black women and 20.5% of Bangladeshi and Pakistani women looking for work being unemployed compared to only 6.8% of white women”

Quote below is from: 

http://www.newstatesman.com/uk-politics/2015/03/black-and-minority-ethnic-youth-unemployment-rose-50-under-coalition

“New statistics suggest that over 40,000 black,
Asian and ethnic minority people aged 18 to 24 have been unemployed for more than 12 months.”

Quote below is from:

http://www.leadershipacademy.nhs.uk/wp-content/uploads/2014/07/Explaining-levels-of-wellbeing-in-BME-populations-in-England-FINAL-18-July-14.pdf

“BME populations in England have a greater prevalence of
illnesses such as diabetes”

Screenshot below from:
https://www.diabetes.org.uk/Documents/About%20Us/Statistics/Diabetes-key-stats-guidelines-April2014.pdf

 I found the statistics below from the diabetes website very useful.

The screenshots below are from:
https://www.diabetes.org.uk/Guide-to-diabetes/Managing-your-diabetes/Healthy-eating/

Diabetes campaigns






From looking at these different diabetes posters, I realized that most of them use a very general simple aesthetic. The tone of voice when looking at all these posters gives a very straight forward point on what can happen to you and, that you should go check if you have it really quickly. Most of the adverts I have looked at use some sort of imagery to help bring emphasis on the point of diabetes to either scare you or make the imagery very large which helps make you feel like your in the situation. Also, example if we look at the two posters above you can see that they use a parent and child which helps attract people because everyone can actually relate to it.

Restaurant and take away restaurant adverts






As you can see from the posters above most restaurant or fast food places use imagery for the advertisements. This is due to the fact it helps to either promote what they are selling and it also gives an extra aesthetic appeal to the posters themselves as well. This helps not make them boring and attracts them to the audience.

Healthy eating adverts





The adverts below are healthy eating adverts that help attract people to eat healthier. As you can see there are two ways in doing this either scaring someone and telling them that this is what can happen or showing a brighter side and tell them the befits of healthy eating or telling them this is the healthy option.
This is why we decided that are slogan was going to be, 'Eat with confidence'.



Diabetes questionnaire

Questionnaire

 We decided to talk to 10 people with diabetes to understand who cooks for them and what difficulties they face.

Are you male or female?
(Please circle your answer)
Male                          Female

 How old are you? 
(Please write your answer in the space below)

 How often do you eat out for lunch in a week?
(This includes breakfast, lunch and dinner. Please write your answer in the space below)

What sort of meals do you have for lunch?
(Please write your answer in the space below)



How strongly do you agree with this statement “I thoroughly monitor my sugar intake when I’m eating outdoors”?
(Please circle your answer)

Strongly Agree

Agree

Neither Agree nor Disagree

Disagree

Strongly Disagree
If you disagree or strongly disagree please state why?
(Please write your answer in the space below)


____________________________________________________________________________________

QUESTIONNAIRE RESULTS




1. 50% males
50% females
2. Full time workers       
20
21 2
34
22 3
36
42
40
3.
2 times -  30%
1 time - 60%
3 times - 10%
From looking at the results we realised that not many people with diabetes from our survey eat out. This could be due to the fact that many of them could be scared or worried of what their options are when they go out to eat.
4.
Biryani 1
Iranian Food 1
Traditional Jamaican food 1
Lamb with rice 1
Meal deal 3
Nandos 2
Mc Donald’s 1
5.
10% said they strongly agree  
30 % said they Agree
50 % said they Disagree
10% said they Strongly Disagree
60% of people said they either disagree or strongly disagree. This shows that they find it difficult or tedious to constantly monitor their sugar intake and something needs to be available to them to make it easier for them to monitor their blood sugar levels.
6.
It’s easy to eat at home because
I put all the ingredients of the food inside. Going out is just a hassle for me
to go out and find the right food for me. But sometime I wish I could just
ingredients.
deliver different food to my house without having to stress about the

I don’t like eating out because I
don’t feel that all the food outside is clean and as fresh compared to what I
have at home.  I like knowing where all
my ingredients come from and how fresh they actually are.

Branding


The colours

We decided to keep these as are colours as we felt they related to ethnic people and were also had a good aesthetic appeal for a healthy eating campaign.

The font

From looking at different fonts of different restaurants and take aways online we knew this was what we wanted to go for.

The logo

The logo is curved because we felt like it made it more friendly and welcoming and fun. Which is what we we were trying to say.

TRACING

We then decided to start tracing over cooking photos to try incorporate a good aesthetic feel.
Me and my friends bumped in tot this image and we really liked the aesthetic simplistic feel. Which was kind of what we tried to do before with the shadows form the last idea but now with this idea we know that it will actually work and look good.







And then we drew on top of that using illustrator.



We also decided to look in to traditional patterns. This was because we felt it was a way of grabbing BME peoples attention because it would be familiar to them and not only that but the patterns would give our work a great aesthetic appeal which would also work well with food and cooking.

These are some of the ethnic patterns we looked at:






What we realised when looking at all the patterns is that most of the there patterns used a lot of repetition and were also normally not very dull but with colour and also looked very fun and playful.
This is why we decided to do pattern below because we thought it targeted the right BME unemployed woman to join Ko Koo and we felt that when selling the food it also gave the aesthetic feel a very friendly and good feel. Which aslo attracted BME people since as we know a lot of them have diabetes and we need to get the word out about Ko Koo in the best way possible. I also really like the circular shapes as I feel it helps suggest what the brand is about and for some reason I feel that the circular shapes work better with the food element compared to other different shapes.








Overall I feel that the aesthetic feel of our designs work really well with what our brand is trying to portray and I really like how everything flows through and how we worked as a group.
We then decided to present our ideas in a better form and make them look aesthetically better looking and more appealing to look at. Since me and my group knew we wanted to submit for RSA we started putting our research up on a wall and getting to look at it to see what is what and how we could take the research and improve our idea as a group.

We then went to a community kitchen where we had an interview and learnt more about who comes to community kitchens and how much a class is and answers to so many more questions.

 Below is our research, inspiration and decoding the brief and how we collected things and put them on a wall, so as a group we can discuss ideas and think of how to make our project better.












OUR FINAL A3s







The Big Idea If you are a diabetic you most likely have a tough time sticking to your strict diet and traditional, authentic foods often don’t fit into it. Whilst out and about you don’t find diabetes safe meals - even those that claim to be are warned against by the powers that be. That’s where Ko Koo sweeps in and saves the day. Traditional, cultural and authentic meals that are diabetes aware delivered straight to your doorstep - wherever you may be. Ko Koo thrives as a part of the community. We work to reduce unemployment, often unseen unemployment and social isolation. In partnership with The Job Centre, we source our chefs and cooks to work in existing community kitchens scattered across London – lowering our costs as well as our carbon footprint. We encourage mothers from BME backgrounds out of their homes, back into the community and back into the work force creating the traditional food they love, and love to make.


Now that the project has finally officially finished I feel like we have a strong strategy within our campaign and that our overall aesthetic is definitely 100 times better than before.





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